Google Ads automated promotions: what to check

You check two things: whether your campaigns are linked to a store address, and which offers are visible on your pages now. From October 12, 2026 Google pulls coupons off your website into your ads without asking. The setting is on by default. An account nobody checked is running an offer nobody wrote. One condition decides whether this touches you.

What do automated promotions do to your ads?

Google reads your website pages, extracts the offer you published, then shows it inside your ad. Google's page says the feature sources offers from your website and other sources, validates them, then shows them when it predicts they will improve ad performance. The example written in Google's own text is an offer such as "20% off on black sweaters".

The start date is October 12, 2026. The notice Google sent to accounts says it will identify high quality promotions, extract them from your website and apply them to your campaigns from that day. The setting runs on default opt in, meaning Google puts you in and leaves the exit to you.

The scope is limited by three conditions together. The first is that the campaign is a Search or Performance Max campaign and that it is active. The second is that it is linked to location assets, meaning a branch address that shows with your ad. The third is that the campaign does not already carry a written offer, so a campaign holding an offer you wrote is out of scope.

What is different in a Gulf account?

The difference is that the branch condition pushes most Saudi stores out of scope. A store built on Salla or Zid sells online with no branch, and has no address linked to its campaign. Clinic, showroom and restaurant accounts are linked to their branches, and those are the ones inside the default opt in from day one.

A second difference sits in seasonal pages. The Saudi page carries a near permanent discount banner, and much of it is leftover from White Friday, Ramadan or Eid. Google reads what is visible on the page, not what is still valid in your system. So the code you forgot on an old page becomes text inside a Search ad.

A third difference is that the setting lives at account level, not campaign level. An agency running its clients from one manager account opens every account separately. The partial exit happens by writing a manual offer into the campaign you do not want Google writing in. This echoes what happened with channel priority, where the setting starts at the account and not at the manager layer.

When does this not work?

It does not work if your campaign is not linked to a branch address. Google's page says eligibility requires an active Search or Performance Max campaign, location assets attached to it, and no manual promotions running in it. So a pure online store is waiting for an effect that will not arrive, and has nothing to check today.

A second limit is how long the offer serves. Google says each automated promotion is eligible to serve for less than 24 hours, then it is re enabled as long as its systems can verify the offer is still visibly available on your website. So anyone building a season plan on the offer staying up all week is building on a daily check, not a fixed schedule.

A third limit is that Google publishes no language list and no country list for the feature. Its page neither names Arabic nor excludes it, and I hold no evidence on how well it extracts from an Arabic page. The only check available is to read what it actually added in your account, rather than assume it could not read your site.

A fourth limit is that measurement is indirect. Google says you segment your campaign reports by click type to measure how customers interact with the offer. So you read the offer's effect in a separate report, not in a clear row beside your campaign.

The test I run

In front of a Saudi Search account linked to store branches, I do not switch the setting off. I open the assets page, and I read the table of what Google added on its own.

Then I open my pages as a new visitor sees them. I collect every visible discount code. I delete the expired ones and last season's. Then I write one manual offer into my top selling campaign, meaning discount text I write not Google.

The reason is that Google excludes any campaign carrying a written offer. So I choose the wording in the campaign that sells. I let Google experiment across the rest. Whoever forgets an expired Ramadan code on a page pays for clicks ending at an empty cart.

Frequently asked questions

Can I turn automated promotions off after October 12?

Yes, and the switch is available at any time. It sits in the account level automated assets settings. You open Assets from the Campaigns menu, then the three dot menu, then account level automated assets, then advanced settings, and you select Off for automated promotions.

How do I know what Google added to my ads?

Google says you have an account level automated assets report where you read the performance data, and it sits in the Assets section of Google Ads. It adds that you segment your campaign reports by click type to measure how the customer interacted with the offer shown.

Does the feature touch an online store with no branch?

No. Google requires the campaign to be linked to location assets, meaning a branch address that shows with the ad. So a store with no branch and no address linked to its campaign is out of scope today. What I run across accounts is detailed on the work page.