Nezar Kamel

Your ad budget is judged on one number, what it returned.

Digital marketing manager for stores and companies across Saudi Arabia and the Gulf since 2019, with more than 50 brands managed. I lower customer acquisition cost and raise return on ad spend, on decisions the numbers govern.

Nezar Kamel

Brands I have worked with

  • Fanos Lighting
  • Perfume Palace
  • Movements Time
  • Europe Elevators
  • Rafal
  • Kadia
  • Musafa
  • Perfect
  • Alghawaly Perfumes
  • Ahla Hadia
  • Altakamul
  • +50stores and companies
  • 6years of experience
  • 35highest ROAS achieved for a client

I bring AI in to improve the results I deliver for clients.

  • A dashboard built for you and me, showing where every riyal of your ad spend went.

  • Campaign assets produced fast and at high quality, so selling angles get tested weekly rather than monthly.

  • Results read continuously with current AI tooling, and corrected before the delay costs anything.

Results I am proud of, for my clients

Case studies across different sectors, documented with the numbers and the dashboards.

All case studies

What I do for companies and stores

After a first session we settle on what fits you from the services below, and work toward the best result for your case.

All consulting services
  • Account audit and consultation

    A first session where I read your account and current numbers, and we leave with what deserves work first

  • Media buyer

    I run campaigns on Meta, Snapchat, TikTok and Google Ads: Search, Shopping, YouTube and Performance Max

  • Measurement and analysis

    GA4 · Tag Manager · Search Console · Merchant Center · pixel setup per platform

  • Search optimisation

    Organic revenue at zero media cost on one project · first-page positions for terms at 8,100 monthly searches

An AI video production studio

I turned years of making and running ads into producing the ad itself with AI, so I know what works as a hook and what actually moves a buyer to decide.

  • Dozens of clients servedWork published on their own accounts across four countries
  • Documented results675,555 views, and 402 purchases from a single video campaign
  • Fast turnaroundFrom idea to a finished ad in hours, not weeks

What people who worked with me say

Is your store or company ready for the next stage?

I work with a limited number of partners at a time. Book a short call: we read your numbers and map your next move.

  • WhatsApp+970 595 295 298
  • Emailadmin@nezarkamel.com
  • ReplyWithin one business day

E-commerce perfume store

Snapchat · December 2019 to today

1,861,422 SAR

On SAR 444,104 of spend · 4.19 ROAS · 7,564 purchases

A perfume store built on repeat purchase and seasonality. The job was not to win one month, but to keep the account above breakeven season after season.

I moved the account from campaign operation to seasonal account reading: fixed naming, layered funnel work, and period-by-period review instead of one average hiding erosion.

What happened next

Revenue
SAR 1,861,422
Spend
SAR 444,104
ROAS
4.19
Purchases
7,564
Clicks
344,557
Duration
Six years and seven months, continuous
Twelve months to March 2026
5.66 ROAS · 1,092 purchases
Read the full case

Game top-up and digital goods store

Google and Instagram · October 2022 to today

61:1

Best month: SAR 107,160 on SAR 3,040 · SAR 1.94 cost per sale

Digital goods with thin margins and small order values. Loose clicks eat the profit, so different product categories cannot live inside one blended campaign.

I split the campaigns by product type. That exposed one segment bleeding at 2.8 and another returning an exceptional number that had to be checked before anyone built on it.

What happened next

Best month
SAR 107,160 on SAR 3,040
ROAS, best month
61:1
Cost per sale
SAR 1.94
Largest month by volume
SAR 216,053 on SAR 4,981
ROAS, largest month
43:1
Read the full case

Lighting and electrical store

Google, Snapchat and SEO · six months in 2021

695,456 SAR

On SAR 105,849 of spend · plus SAR 209,640 from organic search at zero spend

A lighting store whose problem was bigger than one ad campaign. It needed measurement, search-language taxonomy, properly configured platforms, and a store customers could navigate.

The products existed, but the category names did not match how people searched. I rebuilt the naming, measurement, paid media and organic search together.

What happened next

Paid revenue
SAR 695,456
Spend
SAR 105,849
ROAS
6.6:1
Organic search revenue
SAR 209,640 at zero spend
Category impression share
30% nationally
Read the full case

Perfume and oud chain

Five branches · four platforms · July 2022 to January 2023

7.6:1

SAR 306,430 on SAR 40,109 on Google · 782 orders

A five-branch perfume chain selling across several platforms. The account looked stable, then sales dropped sharply with no obvious change in the ads.

I did not start by changing ads. I checked measurement first and found that Google Tag Manager had been deleted from the store, cutting off the conversion signal.

What happened next

Google revenue
SAR 306,430
Google spend
SAR 40,109
Google ROAS
7.6:1
Orders
782
Total across four platforms
SAR 410,204 on SAR 98,725 · 4.2:1
Read the full case

E-commerce store

More than 900 products · February to May 2023

336 sales

On SAR 9,694 in eight weeks · against 313 sales on SAR 31,550 in the full year before

A 900-plus-product store was getting plenty of clicks and too few sales. Same store, same catalogue, same market, different account management.

The revealing indicator was 85,901 clicks against 313 sales. I stopped the unsupported campaign type, removed broad irrelevant keywords, and rebuilt around the actual catalogue.

What happened next

Previous management
313 sales on SAR 31,550 in a year
After the ad account moved to me
336 sales on SAR 9,694 in eight weeks
Revenue
SAR 205,370 on SAR 18,940
The telling indicator
85,901 clicks against 313 sales
Read the full case

Fitness club

Three branches · Instagram, Snapchat and TikTok · 2022 to 2025

14.3:1

SAR 126,500 in memberships on SAR 8,850 · 110 sign-ups in 18 days

A local service business with three branches. Ads were producing messages and conversations, but the actual membership revenue was not visible in the dashboard.

I changed the objective from messages to store visits with membership value passed through, then built a two-step funnel so revenue appeared rather than message count alone.

What happened next

Memberships
SAR 126,500
Spend
SAR 8,850
ROAS
14.3:1
Sign-ups
110 in 18 days
Documented period
Twenty monthly reports
Read the full case

Marble and natural stone company

YouTube and Instagram · October 2024 to March 2025

0.55 $

2,217 WhatsApp conversations on $1,216 via YouTube · best month $0.42

Marble is not bought from an ad into a cart. The buyer needs to see the material and speak with the company, so the outcome was a qualified WhatsApp conversation.

Instead of defaulting to the sector’s usual channel, I tested YouTube on an explicit conversion objective and compared it with Instagram on the same goal and near-equal spend.

What happened next

YouTube conversations
2,217
YouTube spend
$1,216
Cost per conversation
$0.55
Instagram at comparable spend
469 conversations at $2.48 each
The gap
4.7× the conversations for the same spend
Read the full case