From my first project, to 50+ brands and companies

2013

The first budget I ran was my own

I began with technical sites I built and ran, and social accounts that fed them. I decided where the budget went, and I carried the result alone.

That is how I learned performance, from the side that pays for the mistake. A bad call showed up in my own account at the end of the month.

Contracts with companies followed, and I started applying to their accounts what I had tested on my own.

2019

From fragrance to marble

From 2019 digital marketing was the whole job. One brand has stayed with me since that year, and other accounts across Saudi Arabia and the Gulf alongside it.

The sectors could not have been more different: fragrance, lighting and electrical goods, footwear, marble and natural stone, fitness clubs, digital game top-ups. One question runs through all of them: where does the next riyal go, and why.

• 37brands managed directly, documented in monthly reports
• 7cases published with their periods, platforms and data limits
• 6.6continuous years on one account, the longest in my record

2023

The account that reordered my work

I took over an account that was spending and not selling. Reading it, I found 85,901 clicks ending in 313 sales across a full year. A 0.36% conversion rate, and the rest of the budget bought nothing.

The request that reached me was to raise the budget. Doing that would have doubled the loss, not the sales.

I rebuilt the account from measurement upward. Eight weeks later it had produced 336 sales, against 313 in the whole year before, on less spend.

The order has been fixed ever since: read the account, build the measurement, then buy.

Two teams

And who executes? A team I built and trained

I built two teams on two different projects, found the people and trained them on how the work runs. The first was four people, three designers and a copywriter, who delivered more than twenty projects in two years. The second was a full marketing team for a fragrance store, and it lasted longer.

What I read in the account leaves my desk as assigned work: this angle to this designer, this copy for this week.

Someone who has split production across four people knows how long each part takes, and why it slips.

2025

Two weeks of waiting for one ad

One bottleneck stayed in my work for years: the ad itself. I read the account and know the angle that has to be tested. Then I wait for the creative to arrive, by which time the market has moved.

As paid generation tools matured, that wait became something I could shorten. That is the only reason I moved into it.

What came out was an ad: I produced it, launched it, read its numbers after publication, and adjusted it.

• 675,555views on videos published to client accounts, across six pieces of work
• 4countries: Saudi Arabia, Kuwait, Oman and Qatar

That is where Sharpreel started, an independent creative arm that keeps my campaigns supplied.