Blog
What I learned from accounts I ran myself: decisions with their numbers, and a source beside each one.
Google Ads channel priority: what to set now
Google Ads is rolling out channel prioritization and budget allocation from October 15, 2026, and Search spend shifts in February 2027. Here is what to set.
How much do Snapchat ads cost in Saudi Arabia?
Snapchat ads start at $5 a day, and the platform recommends $20 to $50. Here is what sets the real price for your account, and when a small budget is wasted.
Snapchat ads or TikTok ads: which one suits your store?
Snapchat suits a product understood in two seconds. TikTok suits a store that makes new clips every week. Here is the practical difference for a Saudi store.
Google AI Brief adds seven languages, and Arabic is not one
Google added seven languages to the AI Brief beta, and Arabic is not among them. Here is what you can still control in an Arabic account running AI Max today.
Google Ads data strength: what does your lead gen account need?
Google launched a metric that measures what your first-party data earns you, and the whole chain starts with one form field. What it means for WhatsApp leads.
Google holiday commerce updates: what is open to a Saudi store?
Google announced four agentic commerce updates for the holidays, and three exclude Saudi Arabia. Here is what stays open to your store and how to test it.
Why was my Google Ads promotional credit invalidated?
An advertiser spent $3,200 to earn a matching credit, and it was voided a month later. What Google documents about promo credits, and how to budget without them.
Why did my Google Ads cost per sale go up?
On August 17, 2026, Google changed how targets work in budget-limited campaigns, so cost per sale now drifts toward your target. Here is what to do.
ChatGPT ads open in the Gulf, but not in Saudi Arabia
OpenAI opened self-serve ChatGPT ads in the Gulf. Saudi Arabia is in neither the availability list nor the location file. What that means for your store today.
Google Ads API v22 sunset: what stops on October 7, 2026
Google Ads API v22 stops on October 7, 2026. Who it affects in a Saudi account, and how to tell a broken dashboard from a stopped campaign.
Six years on one Snapchat account: what I learned about Saudi seasonality
A Saudi perfume retailer whose Snapchat account I ran for six years and seven months without a break. SAR 1,861,422 in sales on SAR 444,104 spend. Here is what changed along the way.