E-commerce perfume store

Snapchat · December 2019 to today

1,861,422 SAR

On SAR 444,104 of spend · 4.19 ROAS · 7,564 purchases

What was happening

I took over a perfume store that depended on a single ad platform. Its audience, its prices and the algorithm all shift every season, so what works in Ramadan does not work in summer. The task was to keep the account profitable for six straight years, not to win one month.

What did not add up

In the first two years I noticed that an account left on what it is used to erodes slowly. So at the start of every season I began asking three questions: what changed, what has stopped working, and where has the audience moved.

What I changed

• I set a fixed naming system for every campaign covering type, market and date. After six years and more than thirty campaigns, that is what makes the account readable at all.
• I reviewed performance by season rather than by month, because buying perfume is itself seasonal.
• I kept spend above breakeven in each individual period, not just on the overall average.

What happened next

Revenue

SAR 1,861,422

Spend

SAR 444,104

ROAS

4.19

Purchases

7,564

Clicks

344,557

Duration

Six years and seven months, continuous

Twelve months to March 2026

5.66 ROAS · 1,092 purchases

The evidence

What this means for a similar account

If your account is seasonal, the answer is not a new ad idea every month. It is a reading system that spots when the audience, price, or algorithm has changed.

Any account can give you one excellent month. Very few give you six years above breakeven. The clearest sign this was not luck is that the twelve months to March 2026 returned 5.66 against 4.19 for the whole period, which means the account improved with time instead of eroding.