Break-even calculator
Enter your product price and costs, and see how much advertising it can carry before it eats your profit.
Result
The result appears here once you enter a price and a cost.
- Margin per order
- SAR of the price
- Break-even return on ad spend
- times ad spend
- Highest cost per order
- SAR
This product loses money before any ad
How it is worked out
- Margin per order
- Price − product cost − shipping − payment fees
- Break-even return on ad spend
- Price ÷ margin per order
- Highest cost per order
- The whole margin per order, where your profit reaches zero
What this calculator leaves out
- Returns and cancelled orders: if you have many, raise the break-even point by their share.
- Fixed costs such as salaries and your platform subscription: these come out of total margin, not one order.
- Repeat purchases: a customer who comes back can carry a higher cost on the first order.
Want to know where your ad profit leaks?
A free session where we go through your ad accounts together, and you leave knowing what to change first.